About project

The client, headquartered in Singapore, offers online shopping facility to the Indonesian customers. Mumu is an eCommerce platform that offers end-to-end shopping solution to the customers while offering a ‘human touch’. The project is a blend of automated order placement and manual shopping and delivery processes.

Objectives

Instacart is one of the most popular American eCommerce platform and the client contacted IndiaNIC with a vision to have an online store similar to Instacart. The client had a unique concept of delivery boys named as ‘Muvers’. It was a challenge to integrate the client’s concept of manual shopping and delivery process with an automated eCommerce website.

Replacement facility and payment on approval were two desired features on which online store developers at IndiaNIC had to work. The client opted for human interaction instead of a usual shipment process while facilitating the customers to buy the products from the selected super store through Movers and to get delivery as per their convenience.