Farrelly & Mitchell

Farrelly & Mitchell is an international food and agribusiness management consultancy firm. Founded in 2004 by Philip Farrelly and Malachy Mitchell, the company is headquartered in Dublin, Ireland, and has offices in Riyadh, Saudi Arabia, Dubai, United Arab Emirates, and Accra, Ghana.

Project Brief

The client, a global company operating in the food and agribusiness sector, required a robust website to showcase their worldwide network of 500 regional consultants. The website needed to present the company’s comprehensive range of services that span the entire food and agribusiness value chain, from farm to fork. IndiaNIC was entrusted with the task of building a WordPress front-end website with a user-friendly administration panel to manage multiple CMS pages for their customers.

Services Provided

Design Prototype Frontend Development Backend Development QA & Software Testing

Faced Challenges

The Farrelly & Mitchell website project overcame challenges by optimizing speed, implementing an intuitive admin panel, tailoring location-specific content, and seamlessly integrating YouTube channel material.

Website Performance in terms of speed: The website needed to be optimised for fast loading and a smooth user experience.

Easy-to-use admin panel: The client required a user-friendly administration panel to manage and update website content easily.

Location-wise content presentation: The website needed to showcase content specific to different locations where Farrelly & Mitchell operates.

YouTube integration from broadcasting YouTube channel: The client wanted to integrate their YouTube channel content seamlessly into the website.

Project Approach

After conducting the initial phase of project discovery, the team decided to build a user-friendly web solution based on WordPress. Two WordPress developers were assigned to the project to conduct comprehensive research and find compatible WordPress plugin solutions. The UX design team developed an attractive green-themed design to align with the client’s agribusiness management consultancy brand. The development team integrated Video Contest plugins to meet the client’s expectations. Additionally, a QA plugin was integrated to run and review website responsiveness tests.

Key Benefits

Enhanced online presence: The website provides a professional and comprehensive online presence for Farrelly & Mitchell.
Improved user experience: The user-friendly design and easy navigation of the website enhance the overall user experience.
Efficient content management: The administration panel allows the client to manage and update website content easily.
Increased engagement: The integration of the YouTube channel content increases user engagement and showcases the company's expertise.

IndiaNIC successfully developed a user-friendly WordPress website for Farrelly & Mitchell, showcasing their global network and comprehensive services while integrating YouTube content, resulting in an enhanced online presence and improved user experience.

Results

The FarrellyMitchell project resulted in the successful development and launch of a robust WordPress website. The website effectively showcases Farrelly & Mitchell’s worldwide network, comprehensive services, and location-specific content. The integration of the YouTube channel content enhances user engagement and provides a seamless user experience. The website’s performance and speed were optimised, ensuring smooth browsing for visitors.

Technologies Used

WordPress ReactJS

Farrelly & Mitchell

Project Brief

Services Provided

Faced Challenges

Project Approach

Key Benefits

Results

Technologies Used

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