Cambridge Assessment

Centralized CRM Solution for Institutes & Students

The Cambridge Connect web platform is a powerful tool that has a global reach and aims to unleash the capabilities of numerous individuals around the world. Through its offerings of qualifications, assessments, academic publications, and original research, Cambridge Connect facilitates the dissemination of knowledge, encourages curiosity, and supports comprehension. Importantly, it operates as an independent entity within the University of Cambridge, focused on its mission rather than direct teaching responsibilities.

Project Brief

Cambridge connect web platform unlocks the potential of millions of people worldwide. Our qualifications, assessments, academic publications, and original research spread knowledge, spark inquiry, and aid understanding. It is a non-teaching department of the University of Cambridge.

Cambridge’s CRM system

Challenge Faced

Client overcame platform absence, user fragmentation, outdated tech, scalability, and content inefficiency by partnering with Cambridge University Press.

The most significant challenge the client faced before the project’s implementation was the lack of a centralized platform for connecting and accessing the wide range of services and resources offered by Cambridge University Press & Assessment. This resulted in fragmented user experiences and difficulties in navigating the available offerings.

My profile details of CRM system
Campaign manager details of CRM system

Our Strategy

The overall approach to the project focused on creating a centralized and user-friendly platform, Cambridge Connect, to enhance access to the services provided by Cambridge University Press & Assessment. The project began with an extensive discovery phase, including user research and stakeholder interviews, to understand the needs and pain points of the target audience. Based on these insights, a comprehensive plan was formulated, covering the design, development, and implementation stages. The development process followed agile methodologies, ensuring iterative feedback and continuous improvement. The implementation phase involved migrating existing content and integrating various systems for a seamless user experience.

Key Benefits

  • Centralized platform for accessing qualifications, assessments, publications, and research
  • User-friendly interface with intuitive navigation
  • Personalized recommendations based on user preferences
  • Collaborative features for knowledge sharing and community engagement
  • Robust search functionality for easy discovery of resources
  • Streamlined access to a wide range of services and resources
  • Improved user experience and engagement
  • Enhanced collaboration and knowledge sharing among users
  • Personalized recommendations for tailored learning journeys
  • Efficient content management and publishing processes

The project aimed to create Cambridge Connect, a centralized and user-friendly platform for improved access to services provided by Cambridge University Press & Assessment, with a focus on user management, agile development, and seamless integration.


The implementation of Cambridge Connect has had a transformative impact on the client’s operations and the user experience. Users now have a centralized platform that seamlessly integrates qualifications, assessments, academic publications, and original research. The user-friendly interface and robust search functionality have significantly improved access to resources, resulting in increased engagement and knowledge acquisition. The collaborative features have fostered a vibrant community, facilitating knowledge sharing and networking opportunities. Personalized recommendations have empowered users to embark on tailored learning journeys, unlocking their full potential. Additionally, the streamlined content management processes have increased operational efficiency and reduced time-to-market for new publications and assessments. Overall, Cambridge Connect has revolutionized the way users connect with the services offered by Cambridge University Press & Assessment, expanding access to knowledge and promoting global understanding.

Technology Used

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