Why Choose IndiaNIC for Proximity Marketing Solutions?
Table of Contents
IndiaNIC is the prominent iBeacon application development company that has created its iBeacon SDK to assist in finding nearby beacons. Solutions for proximity-based marketing that the IndiaNIC team builds can assist you in bridging the gap between your company’s offline and online strategies for marketing.
Our teams at IndiaNIC are highly experienced in developing customized proximity marketing solutions that enable clients to gain location-based engagement through a seamless user experience.
With unmatched expertise in BLE/ iBeacon, NFC, Wi-Fi, Geofencing, QR, etc., we help businesses to connect digital and real worlds whilst providing business intelligence for proximity marketing campaigns. The team’s expertise in building custom proximity marketing solutions helps clients to achieve location-based customer engagement by providing seamless user experiences.
1) Proximity Marketing Solutions Offered by IndiaNIC
IndiaNIC is a leading iBeacon app development company that has developed its own iBeacon SDK that helps in detecting nearby beacons. The proximity marketing solutions the team develops will help you in bridging the gap between the brand’s offline and online marketing strategies.
Proximity Marketing Platform with BLE/Beacons
With pre-configured BLE-powered beacon devices, get a marketing strategy in place in no time at all. Create, manage and monitor beacon campaigns all from an easy-to-use web platform. Reach your potential end-users with rich and interactive content (promotions, offers, discount codes) through beacon notifications leveraging iBeacon app development when they are in the proximity of iBeacons. Drive in-store customer engagement with custom iBeacon app development and proximity marketing solutions.
Geofence based Marketing
Using virtual geographical boundaries which recognize a smartphone in range, we help businesses to attract customers within the preconfigured vicinity. With a custom-built mobile app, we integrate geofencing SDK, design, and create rich mobile experiences for geofencing marketing strategies.
NFC Tags
The fact that most Android and iOS devices have in-built NFC capabilities, NFC tags can be a simple yet powerful tool to deliver business information in a single tap. We empower our clients with NFC tags which can be placed in multiple places and even on products themselves.
QR Codes
This 2D technology is also a good way to share business information to increase awareness and effective engagement. Nowadays with smartphones having in-built QR code scanning capabilities, we help clients to engage with QR Codes with logo design for a personalized brand experience.
Industries We can Serve with Proximity Marketing Solutions:
- Retail
- Hospitality (Resorts, Hotels, etc.)
- Restaurant
- Beauty & Wellness
- Real Estate
- Healthcare (Clinics, Hospitals, Check-up/Scanning Centers)
- Media & Advertising
- Airport & Transit
- Museums
- Public/Private Events
2) Benefits of Proximity Marketing Solutions
Increase footfalls and Sales
Attract nearby or passing customers with promotional offers and discounts. Great way to promote new products and designs to potential clients.
Incentivize Customers
Empower your existing customers to return with rewards that they can redeem in-store. Businesses can propose upselling at the time of sales with further benefits.
Rich Customer Experiences
Delivering interactive content is the key to an enhanced customer experience. It can be a wayfinding module, sign-up forms, or information using NFC, BLE/ iBeacon technologies.
3) Some Frequently Asked Questions for Beacons
Where do you think beacons can be used for proximity marketing? Any ideal places?
Beacon is a small BLE chip but its usage can be tremendous by sharing any kind of information you may want your existing or potential customer to receive on Android or iOS devices. They can be used in various verticals like recruitment agencies, bars, restaurants and cafes, political campaigns, gyms, small and medium businesses. They also can be used in stadiums and bigger events, exhibitions for pathfinding, or as an informative assistant.
What experience do you possess in providing proximity solutions?
IndiaNIC has got in-house developed beacons placed in many countries. We have developed the following solutions using beacons:
- Interactive tour guide with Audio, Video, and textual information
- Resource/ Asset tracking app
- Indoor positioning/ Wayfinding
- Push driven Proximity Marketing
- Smart healthcare solutions
Will your software platform support any beacon device or do we need to purchase iBeacons from you?
Specifications Universal BLE protocols are standard. As a consequence, all Eddystone beacons are compatible with our platform. We can give you the specification and you can buy the iBeacons by yourself. However, it depends on you whether you want to purchase from the market or use iBeacons developed by us.
What benefits and quality I can expect if I engage in the iBeacon app development idea/ project?
Strike a deal with us and you will work with a highly innovative and experienced team of designing and development at the most competitive prices in the market with your expected quality benchmarks.
- Quality Assurance
- Confidentiality Guarantee
- Price Guarantee
- 100% Project Delivery
- Guaranteed Satisfaction
- Initial Live Support
Why IndiaNIC for Proximity Marketing Solutions?
IndiaNIC has been developing and delivering the best mobile app development services since 1997. Expertise in a wide spectrum of services, unique methodology, and communication has broadened its popularity in the domains of BLE/ iBeacons, IoT, Geofence, NFC, RFID, etc.
Recently, IndiaNIC has been nominated in the Top 1000 Companies of 2020 by Clutch, a reliable leading ratings and reviews platform for IT, Marketing, and Business Services providers.
With our expertise, we offer multiple options of development and integration phases. If you have an existing mobile app, we can integrate our Android app or iOS app SDK with it to start delivering proximity-based rich information to your customers.
If you want to develop an Android app or iOS app, we are the best in the business. IndiaNIC is a one-stop-shop for your digital and IT requirements.
Key Takeaways
A tiny BLE chip called Beacon can convey any data you want your present or potential consumers to know. It can work in many fields, such as small and medium-sized businesses, gyms, political campaigns, and restaurants. It is just the beginning, and iBeacons must experience significant growth, evolution, and commercial viability. It is now the most effective proximity technique obtainable.
IndiaNIC is highly competent in technologies like Wi-Fi, NFC, BLE/iBeacon, and Geofencing. We help companies bridge the gap amid the digital and physical worlds while enabling business intelligence solutions. The team’s skill sets and proximity marketing results might help you close the gap amid offline and online marketing campaigns.
FAQs on Choosing IndiaNIC for Proximity Marketing Solutions
What is proximity in business?
Business proximity is the degree of proximity that the treasury department has to the company. Some treasuries function like internal banks. In their terms, they're largely away from the operating business and offer financial services they require with cost-effectiveness and more accessible approaches than the services banks can provide.
How do you implement proximity in marketing?
- Define clear goals and KPIs.
- Identify the target audience.
- Segment the audience into groups.
- Make a content plan and attractive messages.
- Spot the best locations for your marketing campaign.
- Choose the technology.
What is the benefit of proximity marketing to companies' consumers?
By using proximity marketing, you instantly contact prospects when they are in the most favorable position to buy from your company. Retailers can entice customers to purchase from you at the right time by offering attractive offers such as discounts and enabling push notifications.
Why is proximity to competitors so important?
It's hard to believe, but the proximity of your competitors could assist in attracting more customers. The reason is that more businesses like yours make customers/clients start to think of the area as a specific service/product(s).
What are proximity beacons? How do they function?
Beacons are small, compact devices that transmit signals at a small distance, typically a few meters in diameter. These devices can detect the signals sent by the beacon. This lets you target users nearby with precise messages and actions.
